The idea behind this work is to serve as a second step in the 'Vick Shield' campaign created by Vick in partnership with Botafogo during the Brazilian football championship. The goal was to find an idea that directly connected with the campaign while not being a mere copy adapted to another format. That’s when we came up with the idea of the 'Vick Helmet.' Capitalizing on the growth of American football in Brazil, we targeted a niche that couldn’t use Vick Vaporub in the same way as traditional football.