The French Confection was a project executed for the Bluehook Creative Hackathon, a competition by Redhook. The French Confection is a company focused on mechanical arms used at the jeans industry. Our challenge was to create a new visual identity that resonated with the niche, and build an B2B presentation and a one page view of the product. To evolve this project to a hole another level, we brought a PR stunt to cause impact.